Ricaurte Joins Adsmovil as New Chief Revenue Officer
Adsmovil, a minority-owned and certified leading pioneer in Hispanic mobile advertising and digital media, announced today that Jessica Ricaurte had joined the company as their new Chief Revenue Officer, leading sales for the entire Adsmovil portfolio, including the recently announced AVOD offering, Nuestra.TV.
Ricaurte brings over fifteen years of experience to her new position and comes from Yahoo! where she most recently served as a Global Agency Director. Prior to Yahoo! Ricaurte was a Sales Director at Adsmovil, so this is not her first stint at the company. Her extensive sales and management experience includes previous positions at Terra Networks, Audience Science and Televisa, to name a few.
“Joining Adsmovil, especially during this time of diversity focus and inclusion initiatives, made a lot of sense to me. The expansive Adsmovil portfolio of offerings is poised for significant growth and the time for our diverse Hispanic market, across generations and languages, has finally arrived,” said Jessica Ricaurte, Chief Revenue Officer, Adsmovil. Ricaurte added: “On a personal note, the fact that Adsmovil is minority-owned and that its most recent offering, Nuestra.TV, is committed to entertaining, informing, and empowering the U.S. Hispanic community, is of great importance to me, and completely aligns with my personal vision and goals. I’m honored to be here.”
The Hispanic market, representing 62 million people in the U.S., and 19% of the population, continues to grow primarily via nativity. Discerning each generation and the consumer insights and media habits that are distinct to them, along with best practices in identifying, engaging, and acquiring them, is critical for success. The company’s plethora of offerings are tailor made to super-serve the market in its totality, across a variety of devices, languages, and generations.
Alberto Pardo, CEO of Adsmovil added: “We are very excited to have Jessica join our company again, and in this new capacity. She is an exceptional executive with great quantitative and qualitative skills, rarely found in individuals. She also understands this market very well and will be a great asset to our team.”