Partnership unites founders of Hispanic mobile advertising, social media marketing, influencer, and press release wire industries
Hispanic digital media powerhouse, Adsmovil, today announced that it has made a strategic investment in Miami-based Brilla Media to develop original content properties, boost its branded entertainment studios, and enhance its social content distribution.
The partnership unites the innovator of the Hispanic mobile advertising industry with the founders of the U.S. Latino social media marketing and influencer industry, Manny Ruiz and Angela Sustaita-Ruiz, co-founders of Hispanicize.
“This investment underscores our commitment to better serving the Hispanic market, with top-tier, authentic storytelling and compelling, resonant narratives,” said Adsmovil CEO and founder Alberto Pardo. “Brilla’s founders bring a powerful track record for creativity and innovation that will help Adsmovil evolve faster, stronger and more strategically into the next phase of our own story.”
As part of the agreement, the companies will work closely to develop innovative digital media content properties, including films and documentaries, to better serve the dynamic Hispanic cohort in its entirety – across languages and generations. All content will be created for Hispanics by Hispanics and all properties will be 100% Latino owned and operated. Brilla Media will also support all social content distribution efforts.
“We are especially proud of this investment because Adsmovil is positively advancing quality storytelling, filmmaking, and marketing in the Hispanic marketplace,” said Brilla Media Co-founder Manny Ruiz. “In Adsmovil, we’ve found a partner that is committed to elevating our U.S. Latino community and building bold, creative storytelling platforms, and that’s truly exciting.”
About Brilla Media
Latina-owned and operated, Brilla Media provides brand marketers with premium Latinx branded storytelling, distribution, and guaranteed digital and social media engagements.
Created by Angela and Manny Ruiz, the innovative entertainment company features five pillars: Brilla Media (digital and social distribution), Nuestro Studios (original storytelling), Brilla Social (influencer marketing with social media amplification), Brilla Live (festivals and virtual broadcast TV and live streams), and Brilla Purpose (social good).
Brilla’s innovative management team founded the Hispanic social media marketing, Hispanic influencer marketing, and Hispanic press release wire industries.
Minority-owned and certified, Adsmovil (www.Adsmovil.com) is a leading pioneer in Hispanic mobile advertising and digital media. The company reaches almost half (48%) of the total Hispanic digital population in the U.S. across cultural diversity and acculturation levels and has direct relationships with over 2,500 digital premium publishers in the US, LATAM and Spain. Its multi-channel offering spans screens, senses and languages as well as full production capabilities, via Adsmovil Studios. The company consistently ranks #1 within ComScore’s Hispanic Ad Focus Mobile Reporting.
The company was founded in 2011 by its CEO, Alberto Pardo, and its U.S. headquarters is in Miami, FL with additional offices in Los Angeles, New York, and Chicago. The company also has offices in twelve other countries in Latin America and Spain. More information can be found at www.adsmovil.com or [email protected].