Adsmovil and PubMatic Launch Exclusive Mobile Partnership for Hispanic Publishers in U.S. and Latin America
Adsmovil, a leader in mobile advertising in Latin America and in the U.S. Hispanic market, today announced that it has partnered with PubMatic, the marketing automation software company for publishers, in an exclusive relationship that brings PubMatic’s mobile solution for programmatic sales and ad serving to premium Hispanic publishers in Latin America and the United States.
The partnership provides Adsmovil with PubMatic’s comprehensive mobile solution for managing their direct sold and programmatic campaigns through a single platform. This will allow the company to focus its efforts on creating the largest, most premium marketplace for advertisers to reach the Hispanic demographic in the U.S. and Latin America.
“Our partnership with PubMatic allows us to focus on developing publisher and advertiser relationships, rather than spending resources on building out our own mobile technology solution to manage direct sold and programmatic campaigns,” said Alberto Pardo, CEO Adsmovil. “We’re excited to be working with a company like PubMatic that offers a unified mobile solution, especially given the importance of seamless mobile advertising experiences among Hispanic consumers in the U.S. and Latin America.”
The new partnership between Adsmovil and PubMatic will support the rapid increase in mobile advertising spend predicted in the Latin American region, which eMarketer expects to reach $6.4 billion by 2018.[1] The relationship will support this rapid increase in Latin America, as well as in the U.S., where consumption habits of Hispanic audiences are increasingly driven by the use of mobile devices, including both smartphones and tablets.[2]
“As digital advertising spending continues to evolve, publishers are increasingly faced with the challenge of implementing seamless mobile advertising strategies that don’t interrupt the consumer experience,” said Kirk McDonald, President at PubMatic. “That’s why we invested in creating the industry’s first end-to-end mobile solution for direct and indirect sales and yield management as part of our platform. It’s imperative for publishers to have an independent technology partner that allows them to serve their target audience on any screen, especially mobile.”
PubMatic’s strategic partnership with Adsmovil comes at a time of rapid growth and product innovation.PubMatic recently announced a revenue increase from its mobile SSP solution of more than 500 percent in 2014, not including revenues generated by its mobile ad server. PubMatic stands out today as the leading marketing automation platform for publishers with solutions that include sales workflow automation, real-time analytics and yield management tools that help publishers make smarter, faster decisions that grow revenue and provide media buyers with preferred access to premium inventory at scale.
[1] “Brazil Accounts for Majority of Latin America Ad Spend.” eMarketer, Dec. 2014.
[2] “Hispanic Fact Pack 2014.” Advertising Age.
