Adsmovil and Audio.ad Announce a Strategic Alliance for the U.S. Hispanic Market
With a commercial representation agreement for the United States, Adsmovil incorporates Audio.ad solutions to its mobile advertising product offering to target Hispanic audiences through digital audio campaigns.
Adsmovil, a leading mobile advertising company for Hispanics in the United States, sealed a commercial representation agreement for the U.S. Hispanic market with Audio.ad, a company specializing in digital audio advertising solutions for brands and content producers. Through this strategic alliance, Adsmovil will provide advertisers a network of major online radio stations, streaming music platforms and podcasts.
The purpose of this alliance between Adsmovil and Audio.ad is to cover a channel that becomes increasingly relevant in the market, considering a listener consumes on average more than 30 minutes of digital audio content per day. Conversely, 97% of Hispanics listen to radio every week and 83% of the population does so through their mobile devices, while 24 million listen to music via streaming.
“We’re very excited to partner with Audio.ad to incorporate digital audio solutions that allows us to reinforce the messages we advertise; not only visually with video, rich media, native, and banners but through a mass streaming service. We know the importance to continue expanding our product offering for the U.S. Hispanic market.”; says Andrew Polsky Chief Revenue Officer of Adsmovil.
“This strategic agreement with Adsmovil allows us to expand our digital audio advertising solutions in the U.S. Hispanic market. We are convinced that Adsmovil is the ideal partner because of its experience and because it is a leader in mobile advertising,” says Carlos Córdoba, Managing Director of Audio.ad.
The Audio.ad solutions to be marketed by Adsmovil allow us to directly reach Hispanics in the United States, and segment the by age, male or female, country of origin, location and musical genre of their preference, in addition to being able to measure and optimize advertising investment in an effective and efficient manner.