MMA Bestows Four Smartie Nominations on Adsmovil Mobile Ad Campaigns

Mobile Marketing Association cites company for brand awareness, lead generation in Latin America

Brands that approach consumers on smartphones do well with Adsmovil. Four of its campaigns received Mobile Marketing Association nominations for the prestigious LATAM Smartie Awards.

The MMA nominated Adsmovil campaigns in the categories of Brand Awareness, for a campaign with Magnum Unilever in Ecuador; Lead Generation, for a campaign involving Coca-Cola; and two nominations, Location Based and Product/Services Launch, for a campaign launching a Reckitt Benckiser product in Brazil.

“The Smarties is the most prestigious award within our mobile marketing industry and we’ll keep building it stronger and stronger each year,” said Mobile Marketing Association LatAm Managing Director Fabiano Destri Lobo. “It’s a great pleasure to host so many great success stories from LatAm companies such as Adsmovil.”

The Amope campaign marked the first time that Reckitt Benckiser had launched this kind a product in a mobile environment in Brazil. The average click-through rate on that campaign was four times bigger than the same campaign on web, and 26% of the product’s sales happened via a mobile device.

“Our team is thrilled to receive this recognition from MMA,” said Adsmovil CEO Alberto “Banano” Pardo. “Helping Magnum double the world record of ice-cream bars sold in a store on a single day, helping Coca-Cola bring customers back to its great taste, helping introduce Amope to its very first customers — we’re proud to have contributed to all of these things, and so pleased that the MMA has recognized our work.”

Last year Adsmovil won a Smartie in the “Location-Based” category for a campaign involving the Reckitt Benckiser brand SBP (Brazil).