Financial services digital ad spending on the rise
Financial services have not stepped shy of testing the digital advertising, and these ‘trials’ have proven to be successful. After all, consumers are using their devices for banking and financial services. And Hispanics are not far behind, with 69 percent of Hispanics using their smartphones for mobile banking and 49 percent using their tablet for the same purpose.
Companies like Wells Fargo, for example, has been running mobile ad campaigns using Admovil’s Hispanic mobile network to drive traffic to their Spanish-Language mobile site and create awareness of their services.
According to recent eMaketer report, search and display will command the majority of digital spending across the category, with growth expected in the areas of mobile, local, video and native advertising.