*Press Release:
-
- With over 50 associates in five countries and a turnover of more than ten million dollars, Adsmovil consolidates itself as the leader company in mobile advertisement in the Hispanic market in the United States and in Latin America.
- Adsmovil implemented more than 3.500 campaigns and counts on over 500 advertisers.
- Adsmovil has offices in Brazil, Mexico, Argentina, Colombia and the United States, where it operates from los Angeles, New York, Miami and Chicago.
- 40% of Adsmovil revenues come from mobile campaigns targeted at Hispanics in the United States.
Adsmovil, leader in mobile advertisement in Latin America and the Hispanic market in the United States turned four years with a turnover of more than 3.500 campaigns for mobile devices for more than 500 advertisers in the United States and Latin America including Coca-Cola, Mondelez, Ford, Bancomer, Nestlé, HSBC, Pepsi, Diageo, Toyota, GM, Scotiabank, Nissan, Banamex and Avianca, among others.
The company recorded a turnover of more than $10 million for the sales of mobile advertisement in Latin America and the Hispanic market in the United States, and it consolidated its operations in five different markets including: Brazil, Mexico, the United States, Argentina and Colombia. Currently, more than 50 people are part of the Adsmovil team.
“We are very happy with the results achieved in the five markets where we operate. Mainly of the results achieved in the biggest, more mature countries like the United States, Brazil and Mexico” declaredAlberto Pardo, CEO at Adsmovil, who added: “in the United States, Adsmovil has positioned itself as the mobile advertisement company with the largest coverage and range of the Hispanic market, considering that we reach more than 23 million Latin Americans, meaning a 55% penetration of the Hispanic population in the United States.”
Adsmovil indicated that 40% of the company revenues come from campaigns implemented for advertisers with an interest in reaching Latin audiences in the United States through mobile devices. “In such a vast, complex market like the U.S. market, where all the Silicon Valley companies operate at a very high competitive grade and where consumers possess a high level of digital knowledge and sophistication; today Adsmovil is regarded as one of the most important companies to reach Latin audiences in the United States through mobile devices,” said Pardo.
In these four years, Adsmovil has also established strategic partnerships with companies which are reference to the mobile industry including Millenial Media, Celtra, Factual, Xad and Bluekai.
As of the forecast for 2015, Adsmovil will keep focusing on the United States, Brazilian and Mexican markets, the latter two representing 70% of the Latin American business. In 2015, the company estimates a revenue growth of more than 50%.
Alberto Pardo manifested that mobile advertisement is currently undergoing extremely rapid growth, to what he said: “in 2015, Brazil will become the most important market in Latin America, outgrowing Mexico,” he also said that: “the United States will continue to be the most important global market and Hispanics in this country will keep on setting digital trends being, nowadays, one of the multicultural groups with the highest penetration and use of mobile devices.”
Adsmovil started its operations in November 2010, founded by Alberto Pardo, current CEO of the company and chairman of the Colombian Chamber of E-Commerce. Pardo has more than 15 years of experience in the digital business. In February 2013, Adsmovil merged with Cisneros Interactive, a branch of the Organización Cisneros dedicated to developing digital businesses for the Hispanic audiences in the United States and Latin America.
Contact Information:
Ana María López
Marketing and Communications Manager Adsmovil
[email protected] / (571) 7026202
ABOUT ADSMOVIL: Adsmovil, a company of Cisneros Interactive, is the main network of mobile advertisement in Latin America and the Hispanic US market. Adsmovil is pioneer in the way brands and content owners interact with Spanish- and Portuguese -speaking audiences in Latin America and the United States through their mobile devices. Adsmovil develops mobile advertisement campaigns and provides mobile solutions and creative resources that stimulate the interaction between brands and consumers in the Americas using Latin content and innovative digital platforms that engage users throughout the entire region. For further information please visit: wordpress.adsmovil.com or @AdsMovil via Twitter.
