Travelers get comfortable making travel-related purchases on mobile and Hispanics do too

Travelers get comfortable making travel-related purchases on mobile and Hispanics do too

eMarketer estimates that 40% of digital travel researchers will plan trips via tablets and smartphones in 2013, and that more than one-quarter of digital travel bookers will buy on their mobile devices. Hispanics also prefer to book their their travels through Internet (28%) and mobile or tablet (17%) showing these travelers’ penchant for digital booking. You can find more on US Hispanics travel preferences on our survey ‘De Vacaciones: US Hispanic Vacation Trends 2012’.