Adsmovil Partners with Celtra to Boost Cross-Screen Display Advertising in Latin America
Adsmovil, the leading mobile advertising network in Latin America and the U.S. Hispanic market, today announced a strategic partnership with Celtra, provider of the first cross-screen HTML5 technology for brand advertising on smartphones, tablets and desktop. Through this partnership, Adsmovil will deliver a powerful union of groundbreaking technology and creative innovation through AdCreator 4 to 15 countries in the region.
AdCreator 4 is built for agencies, media suppliers and brand leaders alike to run programmatic multi-screen campaigns, utilizing a single platform for streamlined ad creation, effective campaign management and consolidated reporting with common metrics across all screens. Trough AdCreator 4, Adsmovil and Celtra will bring simplicity to the increasingly complex world of digital advertising, allowing the advertisers to deliver more relevant and engaging creatives with ease. AdCreator4 will also allow Adsmovil to deliver on even greater reliability and deeper insights – including viewable impressions, accidental ad expansions and performance benchmarking across all 15 markets in the region.
«We remain at the forefront of new trends in mobile advertising and this new partnership allows the region to bring innovative advertisers related to rich media and effective campaign management solutions in mobile first cross-screen advertising,» said Alberto Pardo, CEO of Adsmovil.
Andres Arias, VP of Operations and Product Adsmovil said: «Having the ability to create attractive advertising to consumers and build engagement also contributes to the effectiveness of the mobile strategies of advertisers.»
By the end of 2014, «US Digital Ad Spending, by Channel» study prepared by eMarketer, predicts that mobile advertising will grow 56%, and in 2017 will overtake to the traditional digital advertising, with a projected investment of U$s 35.6 billion. Furthermore, the report also estimated for the rich media ads on mobile devices grew 95.8% over than 2013.
Said Grant Stratemeyer, Senior Vice President of Business Development at Celtra, «The Latin American market for mobile advertising has shown massive growth over the past few years. Utilizing AdCreator 4, Adsmovil customers will now be able to deliver beautiful creatives that optimize in real-time across every screen and be empowered to manage massive campaigns with ease. We are excited to partner with Adsmovil to give brands in Latin America the ability to build on innovative ideas and mobile first advertising experiences for their consumers.»
Adsmovil, a Cisneros Interactive company, is the principal mobile ad network in Latin America and the U.S. Hispanic market. It has pioneered the way brands and content owners interact with the Spanish- and Portuguese-speaking audiences throughout the United States and Latin America via their mobile devices. Adsmovil effectively develops mobile advertising campaigns, in addition to providing mobile solutions and creative resources that enhance the interaction between brands and consumers across the Americas, utilizing innovative Latin content and digital platforms to effectively engage users across the region.
About Celtra Inc.
Celtra Inc., empowers agencies, media suppliers and brand leaders alike with an integrated, truly scalable cross-screen HTML5 technology for brand advertising on smartphones, tablets and desktop. AdCreator 4 is built to run large-scale and complex campaigns. It is a single platform for streamlined ad creation, performance optimized serving and consolidated reporting with common metrics across all screens.
Celtra is headquartered in Boston (MA), with offices in New York City, Chicago, Los Angeles, San Francisco, London (UK), Tokyo (JP) and Ljubljana (SI). For more information, visit Celtra at www.celtra.com or @CeltraMobile on Twitter.