Adsmovil Case Study: Adelante Obama’s 2012 Hispanic Mobile Ad Campaign

Mobile technology played a big part of the election presidential campaigns, from the registry process, to persuading last-minute deciders. A mobile advertising strategy to reach out to Hispanic voters was a must have during the 2012 close campaign. The Obama campaign opted to use Adsmovil’s mobile ad network to extend their engagement with the Hispanic user on key battleground states; and the approach paid off.