Jorge A. Rincón, COO of Adsmovil, the leading Mobile Ad Network for the US Hispanic and Latin America markets, talked about the growing influence of the Hispanic population on US day to day economy and politics. Rincón presented Adsmovil’s case study on U.S. President Barack Obama’s 2012 mobile advertising campaign that targeted Hispanic voters in the battleground states, a strategy that greatly contributed to his reelection, driven by the commanding Latino vote.
You can download Adsmovil’s presentation here.
