{"id":27109,"date":"2017-07-03T18:47:32","date_gmt":"2017-07-03T18:47:32","guid":{"rendered":"http:\/\/www.adsmovil.com\/pt-br\/forbes-shares-five-reasons-mobile-marketing-becoming-even-important\/"},"modified":"2017-07-03T18:47:32","modified_gmt":"2017-07-03T18:47:32","slug":"forbes-shares-five-reasons-mobile-marketing-becoming-even-important","status":"publish","type":"post","link":"https:\/\/adsmovil.com\/pt-br\/forbes-shares-five-reasons-mobile-marketing-becoming-even-important\/","title":{"rendered":"Forbes shares five reasons mobile marketing is becoming even more important"},"content":{"rendered":"

Businesses need to start adapting their marketing efforts to keep up with the advances in technology. Mobile device adoption rates are increasing at an incredible rate, surpassing\u00a080% in 2016<\/a>\u00a0alone.\u00a0Even more importantly, average\u00a0smartphone conversion rates<\/a>\u00a0are up 64% compared to the average desktop conversion rates for e-commerce alone. In today’s digital and interconnected world, the\u00a0importance of tailoring marketing efforts so they are mobile-friendly cannot be overstated.<\/p>\n

The following are five considerations on the importance of mobile marketing that marketers need to evaluate\u00a0as part of their digital strategy:<\/p>\n

1. Time Spent On Mobile Devices Is Increasing<\/strong><\/p>\n

In 2016, Americans spent an average of\u00a010 hours per day<\/a>\u00a0on mobile devices. Nearly a third of this time was spent on smartphones or tablets, according to\u00a0eMarketer<\/a>. This means that the\u00a0average American spends over 500 hours per year navigating websites or talking on their mobile device, providing ample opportunity to capture their attention and get them discussing your business on a device they use so frequently as part of their daily lives. Advertising trends are also responding to this development: It is estimated that by 2019, nearly\u00a072% of marketing dollars<\/a>\u00a0will be spent developing apps and advertisements for mobile platforms.<\/p>\n

2. Mobile Commerce And Mobile Marketing Go Hand-In-Hand<\/strong><\/p>\n

Consumers are using their mobile devices\u00a0to purchase items from Amazon, eBay and other e-commerce platforms. Businesses as large as Walmart and as small as mom and pop shops are recognizing this, and developing user-friendly portals and websites to facilitate sales. In fact, it is projected that by the end of 2017,\u00a060% of e-commerce visits<\/a>\u00a0will start on a mobile device. Businesses that develop integrated mobile campaigns that guide consumers\u00a0from product\u00a0introduction to sale will\u00a0see a considerable boost in revenue.<\/p>\n

3. Shoppers Purchase In Stores<\/strong><\/p>\n

Mobile technology gives consumers the opportunity to shop and compare while they walk down the store aisle. Businesses that have active mobile marketing campaigns\u00a0can take advantage of this: Search engine optimization and an easily navigable website can give your business an edge when the consumer is ready to purchase. Moreover, search engines are altering their\u00a0algorithms<\/a>\u00a0to give higher preference to mobile-friendly sites. This creates the need for businesses to improve their web presence and tie new forms of automated marketing into their operations.<\/p>\n

4. Short Message Service (SMS) Open Rates Are Higher Than Email<\/strong><\/p>\n

SMS has an\u00a0open rate<\/a>\u00a0of 98%, and up to 90% of people who open the message will read it within three seconds. This is far higher than email marketing or other digital\u00a0channels. Tailoring your SMS messages so they appeal to prospective customers\u00a0will give them a reason to further research your products or services, and they will likely start on the device in which they just received the message.<\/p>\n

5. Mobile Marketing Reaches A Broader Market<\/strong><\/p>\n

Smartphones and tablets are becoming increasingly popular tools for communication across all demographics. They are smaller, lighter, cheaper and more portable than computers and laptops. Manufacturers are also responding to consumer demand and developing faster, more powerful and less expensive mobile devices. These developments mean\u00a0that marketers have a golden opportunity to put their marketing messages into the hands of their consumers, and mobile allows marketers and advertisers to reach a much wider audience by doing so.<\/p>\n

Digital marketing is continually evolving, and mobile marketing plays a key role in that strategy. The shift toward\u00a0mobile devices is a trend that will continue to progress, and businesses\u00a0need to ensure they have a cohesive mobile marketing plan\u00a0to connect with\u00a0those digital consumers.<\/p>\n

Original Source: Forbes.com<\/a>\u00a0by\u00a0Elyse Flynn Meyer<\/p>\n","protected":false},"excerpt":{"rendered":"

Businesses need to start adapting their marketing efforts to keep up with the advances in technology. Mobile device adoption rates are increasing at an incredible rate, surpassing\u00a080% in 2016\u00a0alone.\u00a0Even more importantly, average\u00a0smartphone conversion rates\u00a0are up 64% compared to the average desktop conversion rates for e-commerce alone. In today’s digital and interconnected world, the\u00a0importance of tailoring […]<\/p>\n","protected":false},"author":18,"featured_media":27106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[480],"tags":[],"class_list":["post-27109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-pt-br"],"acf":[],"_links":{"self":[{"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/posts\/27109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/comments?post=27109"}],"version-history":[{"count":0,"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/posts\/27109\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/media\/27106"}],"wp:attachment":[{"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/media?parent=27109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/categories?post=27109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/tags?post=27109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}