{"id":26502,"date":"2015-06-03T20:16:25","date_gmt":"2015-06-03T20:16:25","guid":{"rendered":"http:\/\/www.adsmovil.com\/pt-br\/people-of-ad-tech-adsmovil-ceo-alberto-pardo-on-the-hispanic-mobile-exchange\/"},"modified":"2017-01-28T17:52:18","modified_gmt":"2017-01-28T17:52:18","slug":"people-of-ad-tech-adsmovil-ceo-alberto-pardo-on-the-hispanic-mobile-exchange","status":"publish","type":"post","link":"https:\/\/adsmovil.com\/pt-br\/people-of-ad-tech-adsmovil-ceo-alberto-pardo-on-the-hispanic-mobile-exchange\/","title":{"rendered":"People of Ad Tech: Adsmovil CEO Alberto Pardo on the Hispanic Mobile Exchange"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Adsmovil Founder and CEO Alberto \u201cBanano\u201d Pardo tells WIT Strategy\u2018s Bill Brazell about the Hispanic Mobile Exchange his Bogota-based company just launched in order to help brands reach Hispanic Americans on their smartphones.<\/p>\n<p>By <a href=\"https:\/\/twitter.com\/billbrazell\" target=\"_blank\">Bill Brazell<\/a><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/129593363\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/vimeo.com\/129593363\">People of Ad Tech: Adsmovil Founder &amp; CEO Alberto &#8220;Banano&#8221; Pardo<\/a> from <a href=\"https:\/\/vimeo.com\/user18805890\">Tom Hespos<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<p>Adsmovil, which serves large publishers such as Univision and Telemundo, partnered with PubMatic to launch the programmatic exchange. As Pardo explains, the Hispanic community has a higher percentage of cell-phone penetration than other communities. By serving ads to the most important Hispanic American publications, Adsmovil is able to find the right audience with no need for cookies.<\/p>\n<p>Music: \u201cMorning Rays\u201d by Jim Duffy. Used with permission.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Adsmovil Founder and CEO Alberto \u201cBanano\u201d Pardo tells WIT Strategy\u2018s Bill Brazell about the Hispanic Mobile Exchange his Bogota-based company just launched in order to help brands reach Hispanic Americans on their smartphones. By Bill Brazell People of Ad Tech: Adsmovil Founder &amp; CEO Alberto &#8220;Banano&#8221; Pardo from Tom Hespos on Vimeo. Adsmovil, which [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":25566,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[480],"tags":[554],"class_list":["post-26502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-pt-br","tag-ingles-pt"],"acf":[],"_links":{"self":[{"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/posts\/26502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/comments?post=26502"}],"version-history":[{"count":0,"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/posts\/26502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/media\/25566"}],"wp:attachment":[{"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/media?parent=26502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/categories?post=26502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/tags?post=26502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}