{"id":26483,"date":"2015-09-29T18:36:25","date_gmt":"2015-09-29T18:36:25","guid":{"rendered":"http:\/\/www.adsmovil.com\/pt-br\/adsmovil-mobile-ad-campaigns-win-three-mma-smartie-awards\/"},"modified":"2017-01-28T17:46:34","modified_gmt":"2017-01-28T17:46:34","slug":"adsmovil-mobile-ad-campaigns-win-three-mma-smartie-awards","status":"publish","type":"post","link":"https:\/\/adsmovil.com\/pt-br\/adsmovil-mobile-ad-campaigns-win-three-mma-smartie-awards\/","title":{"rendered":"Adsmovil Mobile Ad Campaigns Win Three MMA Smartie Awards"},"content":{"rendered":"

Gold Medal for raising brand awareness for Magnum Ice Cream<\/em><\/strong><\/p>\n

Adsmovil<\/a> earned three Smartie Awards from the Mobile Marketing Association last night, including a Gold for raising brand awareness for the ice-cream company Magnum. In addition to the LATAM Gold, Adsmovil also won two LATAM Bronze medals, out of four nominations.<\/p>\n

Adsmovil\u2019s Gold Medal cited its \u201cInnovation with Rich-Media and Location in a Mobile Campaign\u201d for its work driving customers into the stores of Magnum Unilever in Ecuador with an interactive banner that enabled users to customize ice-cream bars on their phones and then pick up their bars at the store. More details are available in this brief video: http:\/\/bit.ly\/MAGNUMCASE2<\/a> (The same campaign won a Festival of Media LATAM award<\/a> late last week.)<\/p>\n

\"FullSizeRender\"<\/a><\/p>\n

Adsmovil also won Bronze Medals for the categories of \u201cLocation Based\u201d and \u201cProduct\/Services Launch,\u201d for launching a Reckitt Benckiser product, Amop\u00e9, in Brazil.<\/p>\n

\u201cThe Smarties is the most prestigious award within our mobile marketing industry and we’ll keep building it stronger and stronger each year,\u201d said Mobile Marketing Association LatAm Managing Director Fabiano Destri Lobo. \u201cIt’s a great pleasure to host so many great success stories from LatAm companies such as Adsmovil.\u201d<\/p>\n

\u201cBy offering our target audience a unique experience, we achieved a high engagement rate and drove all kinds of store visits,\u201d said UL Middle Americas \u2013 Initiative<\/a> Agency Digital Director Elkin Rodriguez. \u201cThis was the first campaign for us of its kind, and it proved to us that rich-media banner ads, done right, remove the need to spend unnecessary money on special sites or applications. The gold medal serves as a fitting reflection of the campaign\u2019s success.\u201d<\/p>\n

\"Captura<\/a><\/p>\n

The Amope campaign marked the first time that Reckitt Benckiser had launched this kind a product in a mobile environment in Brazil The average click-through rate on that campaign was four times bigger than the same campaign on web, and 26% of the product\u2019s sales happened via a mobile device.<\/p>\n

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\"Captura<\/a><\/p>\n

 <\/p>\n

\u201cOur team is thrilled to receive these three awards from MMA,\u201d said Adsmovil CEO Alberto \u201cBanano\u201d Pardo. \u201cHelping Magnum double the world record of ice-cream bars sold in a store on a single day, and introducing Amop\u00e9 to its very first customers \u2014 we\u2019re always proud to help brands grow, and so pleased that the MMA has recognized our work.\u201d<\/p>\n

Last year Adsmovil won a Smartie in the \u201cLocation-Based\u201d category for a campaign involving the Reckitt Benckiser brand SBP (Brazil).<\/p>\n","protected":false},"excerpt":{"rendered":"

Gold Medal for raising brand awareness for Magnum Ice Cream Adsmovil earned three Smartie Awards from the Mobile Marketing Association last night, including a Gold for raising brand awareness for the ice-cream company Magnum. In addition to the LATAM Gold, Adsmovil also won two LATAM Bronze medals, out of four nominations. Adsmovil\u2019s Gold Medal cited […]<\/p>\n","protected":false},"author":18,"featured_media":25300,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[480],"tags":[554],"class_list":["post-26483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-pt-br","tag-ingles-pt"],"acf":[],"_links":{"self":[{"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/posts\/26483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/comments?post=26483"}],"version-history":[{"count":0,"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/posts\/26483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/media\/25300"}],"wp:attachment":[{"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/media?parent=26483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/categories?post=26483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/tags?post=26483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}