{"id":26478,"date":"2015-11-30T21:58:45","date_gmt":"2015-11-30T21:58:45","guid":{"rendered":"http:\/\/www.adsmovil.com\/pt-br\/adsmovils-programmatic-revenue-reaches\/"},"modified":"2017-01-28T17:45:44","modified_gmt":"2017-01-28T17:45:44","slug":"adsmovils-programmatic-revenue-reaches","status":"publish","type":"post","link":"https:\/\/adsmovil.com\/pt-br\/adsmovils-programmatic-revenue-reaches\/","title":{"rendered":"Adsmovil’s Programmatic Revenue Reaches 8%; Brazilian Black Friday Grows by 17.3% in 2015"},"content":{"rendered":"

In this week\u2019s Latin American RoundUp: Adsmovil reveals its numbers of programmatic media in the region; Numbers of Black Friday in Brazil, a commercial date imported from the United States that has been heating the local online market; two new partnerships \u2014 MediaMath and Predicta, CENP and Abep; and new hires at IAB Brazil and Amnet; the latter having\u00a0a direct impact in the programmatic media\u00a0team.<\/strong><\/p>\n

Adsmovil: 8% of revenue coming from programmatic<\/strong><\/p>\n

\"adsmovil<\/a><\/strong><\/p>\n

In the past five years, Adsmovil has accumulated more than 500 advertisers and 5,000 campaigns. In an interview with\u00a0ExchangeWire Brazil<\/a>, Alberto \u2018Banano\u2019 Pardo, CEO, Adsmovil, revealed that programmatic trading represents 8% of the total performance of the company in Latin America.<\/p>\n

Pardo also affirmed that the company grew its revenue by 50% in 2015 so far, expecting to reach\u00a0USD$15m by the end of the year. Despite the \u2018economic crisis\u2019 in the emerging markets, Adsmovil aims to keep the investments for 2016.<\/p>\n

According to him, the Latin American programmatic market should grow by 20% next year, driven by new entrants in Brazil, Mexico, and Argentina which will start to work with automation. The main opportunity is in mobile: \u201cMobile is programmatic since its very beginning. However, publishers, agencies and advertisers must understand how to make programmatic campaigns.\u201d<\/p>\n

Brazilian ecommerce creates its own Black Friday<\/strong><\/p>\n

The commercial date in the United States has been adopted by retailers and ecommerce business in Brazilian the past years. In 2015, with the economic situation of the country going below expectations, last Friday was seen as an opportunity to keep up with numbers. No surprise here that digital campaigns and offers had a peak because of the date.<\/p>\n

According to eMarketer, 23.3% of Brazilian consumers made some kind of online purchase during the Black Friday \u2014 meaning the consumer base during the date grew by 17.3%, compared to the same period in 2014. Mobile channels are seen as the main influence for conversions. Google estimates that 45% of online searches during the Black Friday was done by mobile devices. Those gadgets should represent 20% of the total revenue.<\/p>\n

In August, the local institution eBit had already estimated that 81% of the online population in Brazil were planning to buy items during the Black Friday.<\/p>\n

The Brazilian market\u00a0is obviously far\u00a0behind the American one \u2014 where the revenue during Black Friday is expected to reach USD$70.1bn online, a 14% increase compared with the performance last year (comScore).<\/p>\n

A Week of Partnerships in\u00a0Brazil<\/strong><\/p>\n

The Brazilian market had a week of partnerships. MediaMath announced a joint effort with Predicta in the country. This will allow the activation, optimisation and monitoring of Predicta DMP data in MediaMath\u2019s DSP.<\/p>\n

In addition to that, CENP (Conselho Executivo de Normas Padr\u00e3o \u2013 the institution that regulates the Brazilian ad trading market) and the Brazilian Association of Research Companies, Abep, announced a partnership. The joint work aims to improve the methodology of studies in the advertising market.<\/p>\n

The partnership establishes that Abep will contribute in the technical analysis of CENP\u2019s research, integrating the Media Committee.<\/p>\n

New hires: IAB Brazil & Amnet\u00a0<\/strong><\/p>\n

IAB Brazil announced Marcelo Pedrosa as its new operation director. Pedrosa has more than 20 years of experience in the digital ad market, with work experience in ad agencies such as NBS, Winderman, and Isobar. He is the co-founder of Digital Box, a startup focused on developing digital solutions for ad agencies \u2014 campaigns, systems, games, and other rich applications. Pedrosa will work directly with Cris Camargo.<\/p>\n

Also, Amnet, Dentsu Aegis Network\u2019s company, announced Paulo Fraz\u00e3o as its new Media Manager \u2014 responsible for the main strategies and campaigns using programmatic media.<\/p>\n

Fraz\u00e3o accumulates work experience in online campaigns and, as part of his new role, will report to Marcio Jorge, general manager of Amnet Brazil.<\/p>\n

Source: ExchangeWire<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In this week\u2019s Latin American RoundUp: Adsmovil reveals its numbers of programmatic media in the region; Numbers of Black Friday in Brazil, a commercial date imported from the United States that has been heating the local online market; two new partnerships \u2014 MediaMath and Predicta, CENP and Abep; and new hires at IAB Brazil and […]<\/p>\n","protected":false},"author":18,"featured_media":25648,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[480],"tags":[554],"class_list":["post-26478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-pt-br","tag-ingles-pt"],"acf":[],"_links":{"self":[{"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/posts\/26478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/comments?post=26478"}],"version-history":[{"count":0,"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/posts\/26478\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/media\/25648"}],"wp:attachment":[{"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/media?parent=26478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/categories?post=26478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsmovil.com\/pt-br\/wp-json\/wp\/v2\/tags?post=26478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}