{"id":946,"date":"2013-04-17T14:16:09","date_gmt":"2013-04-17T14:16:09","guid":{"rendered":"http:\/\/adsmovil.wordpress.com\/?p=79"},"modified":"2017-01-24T01:51:03","modified_gmt":"2017-01-24T01:51:03","slug":"adsmovil-case-study-adelante-obamas-2012-hispanic-mobile-ad-campaign","status":"publish","type":"post","link":"https:\/\/adsmovil.com\/en\/adsmovil-case-study-adelante-obamas-2012-hispanic-mobile-ad-campaign\/","title":{"rendered":"Adsmovil Case Study: Adelante Obama&#8217;s 2012 Hispanic Mobile Ad Campaign"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/NS2Xk606d1Q?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Mobile technology played a big part of the election presidential campaigns, from the registry process, to persuading last-minute deciders. A mobile advertising strategy to reach out to Hispanic voters was a must have during the 2012 close campaign. The Obama campaign opted to use Adsmovil&#8217;s mobile ad network to extend their engagement with the Hispanic user on key battleground states; and the approach paid off.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile technology played a big part of the election presidential campaigns, from the registry process, to persuading last-minute deciders. A mobile advertising strategy to reach out to Hispanic voters was a must have during the 2012 close campaign. The Obama campaign opted to use Adsmovil&#8217;s mobile ad network to extend their engagement with the Hispanic [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":25776,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[544],"class_list":["post-946","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-blog-en","tag-english","post_format-post-format-video"],"acf":[],"_links":{"self":[{"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/posts\/946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/comments?post=946"}],"version-history":[{"count":0,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/posts\/946\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/media\/25776"}],"wp:attachment":[{"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/media?parent=946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/categories?post=946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/tags?post=946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}