{"id":34199,"date":"2022-10-25T15:50:23","date_gmt":"2022-10-25T15:50:23","guid":{"rendered":"https:\/\/adsmovil.com\/?p=34199"},"modified":"2022-10-27T13:59:00","modified_gmt":"2022-10-27T13:59:00","slug":"embrace-the-collective-new-study-reveals-novel-insights-on-hispanic-digital-purchase-behaviors","status":"publish","type":"post","link":"https:\/\/adsmovil.com\/en\/embrace-the-collective-new-study-reveals-novel-insights-on-hispanic-digital-purchase-behaviors\/","title":{"rendered":"\u201cEMBRACE THE COLLECTIVE\u201d:  NEW STUDY REVEALS NOVEL INSIGHTS ON HISPANIC DIGITAL PURCHASE BEHAVIORS"},"content":{"rendered":"<h2 style=\"text-align: center;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34204 size-large\" src=\"https:\/\/adsmovil.com\/wp-content\/uploads\/the-hispanic-digital-purchase-journey-1024x307.jpeg\" alt=\"\" width=\"1024\" height=\"307\" srcset=\"https:\/\/adsmovil.com\/wp-content\/uploads\/the-hispanic-digital-purchase-journey-1024x307.jpeg 1024w, https:\/\/adsmovil.com\/wp-content\/uploads\/the-hispanic-digital-purchase-journey-300x90.jpeg 300w, https:\/\/adsmovil.com\/wp-content\/uploads\/the-hispanic-digital-purchase-journey-768x230.jpeg 768w, https:\/\/adsmovil.com\/wp-content\/uploads\/the-hispanic-digital-purchase-journey-1536x461.jpeg 1536w, https:\/\/adsmovil.com\/wp-content\/uploads\/the-hispanic-digital-purchase-journey.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/strong><\/h2>\n<h2 style=\"text-align: center;\"><strong>\u201cEMBRACE THE COLLECTIVE\u201d: NEW STUDY REVEALS NOVEL INSIGHTS ON HISPANIC DIGITAL PURCHASE BEHAVIORS<\/strong><\/h2>\n<h4 style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Research uncovers insights across Hispanic ages and acculturation levels; highlights unique online shopping and search habits<\/span><\/i><\/h4>\n<p><span style=\"font-weight: 400;\">Adsmovil, a minority-owned and certified leading pioneer in Hispanic mobile advertising and digital media, today releases the results of a new study: <\/span><i><span style=\"font-weight: 400;\">\u201cEmbrace the Collective\u201d: The Hispanic Digital Purchase Journey. <\/span><\/i><span style=\"font-weight: 400;\">The study offers new insights into the online behavior of this diverse and dynamic community and unveils a wealth of previously uncovered consumer insights around the Hispanic market across acculturation levels and age cohorts, including Millennials, Generation X, and Baby Boomers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The research, conducted in partnership with Publicis Media, the media arm of leading global communications network Publicis Groupe, and ThinkNow, a leading cross-cultural research firm that helps organizations communicate better with their audiences, was launched to better understand the dichotomies between the behaviors of Hispanic heads of households and non-Hispanic heads of households regarding their influence and daily digital journey, from search to acquisition and advocacy. The study reveals insights around key areas including:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Online Shopping<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Hispanics are more likely to be online shoppers (versus non-Hispanics)<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Product Information:\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Hispanics are more likely to use <\/span><b><i>retailer sites<\/i><\/b><span style=\"font-weight: 400;\"> versus search engines than non-Hispanics\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Millennial Hispanics are more likely to use social media for product information (vs Gen X &amp; Boomers)<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Language\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Younger generations of Hispanics (Gens Z &amp; X) prefer brands that have Spanish content online<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">1 and 3 Millennials say they always must translate search results for someone else<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Spanish Dominant Hispanics are more likely to search using retailer sites versus search engines; the latter is preferred by the bilingual and the English Dominant Hispanic cohort.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Influence:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Hispanics engage in collective behaviors around search and purchase and are more likely to be assisting others with purchases than non-Hispanics. Within the purchase journey they\u2019re assisting with product searches, translating results if needed, and sharing product search results across a wide variety of friends and family members in their own homes, and even across borders.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Hispanics aren\u2019t just helping with big ticket purchases \u2013 they are more likely to assist with everyday purchases, such as groceries, fast food, and medications at a price point of under $100. Items are influenced by different age cohorts and levels of acculturation, calling for a collective approach to marketing.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mobile Usage:\u00a0<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Hispanics across acculturation and age\u00a0cohorts, along with non-Hispanics, rely on mobile for search throughout the day and evening. Hispanics frequently then share search findings with peers.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u201cHispanic consumers have been a fast-rising majority for many decades, and it\u2019s imperative that brands understand this is not a homogeneous group,\u201d said Lisa Torres, President, Cultural Quotient, Publicis Media. \u201cThis research explores the rich layers of Hispanic consumers across ages and acculturation levels and uncovers the unique ways they\u2019re engaging with advertising and sharing information and recommendations with their communities. The findings will be vital to how we\u2019re advising brands to build meaningful connections with this audience \u2013 for example, the insights clearly underscore the need for Spanish language product descriptions and content on retailer sites to accommodate this diverse cohort\u2019s preferred method of online shopping.\u201d\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe study results have been very insightful and surprising in some instances. The findings clearly delineate distinctions across both Hispanic acculturation levels and age cohorts, something that has been missing in our industry for a long time,\u201d said Maria (Lopez) Twena, CMO of Adsmovil. \u201cThe results will assist brands in determining who their key targets within the market should be, as well as what collective approach they should take for driving brand engagement, acquisition and ultimately, advocacy,\u201d she concluded.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The research highlights the nuances in how Hispanic consumers behave collectively online as well as offline, and underscores the need to target individuals as well as their communities who are influencing their purchase decisions.\u00a0 Visit <\/span><a href=\"https:\/\/adsmovil.com\/hispanic-digital-purchase-behaviors\/\"><span style=\"font-weight: 400;\">https:\/\/adsmovil.com\/hispanic-digital-purchase-behaviors\/ <\/span><\/a><span style=\"font-weight: 400;\">to learn more about the research results by acculturation levels and age cohorts, in addition to key takeaways for marketers.\u00a0<\/span><\/p>\n<p><b>About Publicis Media<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Publicis Media is part of Publicis Groupe, the third largest communications group in the world. Publicis Media is comprised of global brands and powered by digital-first, data-driven practices that together deliver the power of smart, scaled media to unlock growth for clients in the platform world.<\/span><\/p>\n<p><b>About Adsmovil<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Minority-owned and certified,\u00a0<\/span><a href=\"http:\/\/www.adsmovil.com\/\"><span style=\"font-weight: 400;\">Adsmovil<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">is a leading pioneer in Hispanic mobile advertising and digital media driving brand resonance across today&#8217;s multigenerational market. The company reaches almost half (48%) of the total Hispanic digital population across cultural diversity and acculturation levels and has direct relationships with over 2500 digital premium publishers in the US, LATAM and Spain. Its multi-channel offering spans screens, senses and languages and it offers clients full production capabilities, via Adsmovil Studios.\u00a0 The company consistently ranks #1 within ComScore\u2019s Hispanic Ad Focus Mobile Reporting.\u00a0The company was founded in 2011 by its CEO, Alberto Pardo, and its U.S. headquarters is in Miami, FL. It is an environmentally aware business committed to reducing its carbon footprint\u00a0to create a greener, more sustainable future.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cEMBRACE THE COLLECTIVE\u201d: NEW STUDY REVEALS NOVEL INSIGHTS ON HISPANIC DIGITAL PURCHASE BEHAVIORS Research uncovers insights across Hispanic ages and acculturation levels; highlights unique online shopping and search habits Adsmovil, a minority-owned and certified leading pioneer in Hispanic mobile advertising and digital media, today releases the results of a new study: \u201cEmbrace the Collective\u201d: The [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":34214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[1027,1023,565,1025,1031,1026,903,1021,1024,1029,1022,1028,1030],"class_list":["post-34199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-embrace-the-collective-the-hispanic-digital-purchase-journey","tag-acculturation","tag-adsmovil","tag-advertising-2","tag-audiences","tag-digital-media","tag-hispanic","tag-insights","tag-online-shopping","tag-publicis-media","tag-research","tag-study","tag-thinknow"],"acf":[],"_links":{"self":[{"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/posts\/34199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/comments?post=34199"}],"version-history":[{"count":7,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/posts\/34199\/revisions"}],"predecessor-version":[{"id":34217,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/posts\/34199\/revisions\/34217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/media\/34214"}],"wp:attachment":[{"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/media?parent=34199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/categories?post=34199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/tags?post=34199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}