{"id":29396,"date":"2019-01-24T15:46:32","date_gmt":"2019-01-24T15:46:32","guid":{"rendered":"http:\/\/adsmovil.com\/?p=29396"},"modified":"2019-02-13T16:48:06","modified_gmt":"2019-02-13T16:48:06","slug":"adsmovil-launches-adsmovil-personas-audience-data-platform-for-the-u-s-hispanic-market-with-more-than-25-million-profiles","status":"publish","type":"post","link":"https:\/\/adsmovil.com\/en\/adsmovil-launches-adsmovil-personas-audience-data-platform-for-the-u-s-hispanic-market-with-more-than-25-million-profiles\/","title":{"rendered":"Adsmovil Launches \u2018Adsmovil Personas\u2019 Audience Data Platform for the U.S. Hispanic Market with More Than 25 Million Profiles"},"content":{"rendered":"<p style=\"text-align: center;\"><em>Hispanic mobile media company offers decoupled and deterministic data on Hispanic profiles.<\/em><\/p>\n<p><strong>Miami, Florida \u2013<\/strong> Adsmovil, the leading mobile advertising company targeting U.S. Hispanics with a direct relationship with 1,200+ Latin American, Spain and US Hispanic publishers, announces the launch of its <strong>audience data platform<\/strong>, \u2018Adsmovil Personas,\u2019 which will allow brands and agencies to<strong> target U.S. Hispanic audiences via decoupled data<\/strong> from their preferred DSPs at scale.<\/p>\n<p>The platform allows brands to customize U.S. Hispanic audiences by leveraging <strong>enriched profiles<\/strong> with more than 500+ data points from partners that provide transactional, location, and behavioral data. These newly created audiences can be distributed to preferred DSPs in a matter of minutes.<\/p>\n<p>\u201cOne of the biggest drawbacks that we see in the market is the technique used to identify U.S. Hispanic audiences since in most cases the approach is probabilistic based on merely census data and language browser settings. Our approach is fully deterministic based on the publishers the user is visiting, the frequency, and the time spent,\u201d says <strong>Alberto Pardo \u201cBanano,\u201d CEO of Adsmovil<\/strong>.<\/p>\n<div style=\"width: 1140px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-29396-1\" width=\"1140\" height=\"599\" poster=\"https:\/\/adsmovil.com\/wp-content\/uploads\/adsmovil-personas.jpg\" loop autoplay preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/adsmovil.com\/wp-content\/uploads\/adsmovil-personas-fcebook.mp4?_=1\" \/><a href=\"https:\/\/adsmovil.com\/wp-content\/uploads\/adsmovil-personas-fcebook.mp4\">https:\/\/adsmovil.com\/wp-content\/uploads\/adsmovil-personas-fcebook.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Adsmovil audiences are refreshed and cleaned every thirty days to ensure the profiles are up to date. Each of these users are linked to a common unique identifier allowing brands to impact them not only through mobile campaigns, but also on desktop and digital TV (DTV).<\/p>\n<p>\u201cWe\u2019ve had numerous requests from trade desks if we can decouple our data from media and there are many competitors in our space that can only offer probabilistic data via media campaigns. Our data product launch is the first of its kind in the U.S. Hispanic space and we\u2019re very excited to offer true, enriched profiles at scale to our brand and agency partners,\u201d\u00a0 says <strong>Andrew Polsky, CRO for Adsmovil<\/strong>.<\/p>\n<p>Brands and agencies can purchase <strong>Adsmovil Personas<\/strong> customized Hispanic audiences as <strong>decoupled data<\/strong> to be consumed on their preferred DSPs over any traffic source.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29471 size-large\" src=\"https:\/\/adsmovil.com\/wp-content\/uploads\/adsmovil-personas-1-542x1024.png\" alt=\"\" width=\"542\" height=\"1024\" srcset=\"https:\/\/adsmovil.com\/wp-content\/uploads\/adsmovil-personas-1-542x1024.png 542w, https:\/\/adsmovil.com\/wp-content\/uploads\/adsmovil-personas-1-159x300.png 159w, https:\/\/adsmovil.com\/wp-content\/uploads\/adsmovil-personas-1-768x1451.png 768w\" sizes=\"auto, (max-width: 542px) 100vw, 542px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hispanic mobile media company offers decoupled and deterministic data on Hispanic profiles. Miami, Florida \u2013 Adsmovil, the leading mobile advertising company targeting U.S. Hispanics with a direct relationship with 1,200+ Latin American, Spain and US Hispanic publishers, announces the launch of its audience data platform, \u2018Adsmovil Personas,\u2019 which will allow brands and agencies to target [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":29398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[565,606,607,609,610,611,608,612],"class_list":["post-29396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-adsmovil","tag-adsmovil-personas","tag-audience-data-platform","tag-decoupled-data","tag-deterministic-data","tag-hispanic-profiles","tag-u-s-hispanic-market","tag-us-hispanic-publishers"],"acf":[],"_links":{"self":[{"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/posts\/29396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/comments?post=29396"}],"version-history":[{"count":5,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/posts\/29396\/revisions"}],"predecessor-version":[{"id":29477,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/posts\/29396\/revisions\/29477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/media\/29398"}],"wp:attachment":[{"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/media?parent=29396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/categories?post=29396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/tags?post=29396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}