{"id":28271,"date":"2018-05-02T19:20:27","date_gmt":"2018-05-02T19:20:27","guid":{"rendered":"http:\/\/adsmovil.com\/emarketer-mobile-to-account-for-more-than-half-of-latin-americas-digital-market\/"},"modified":"2018-05-02T21:08:27","modified_gmt":"2018-05-02T21:08:27","slug":"emarketer-mobile-to-account-for-more-than-half-of-latin-americas-digital-market","status":"publish","type":"post","link":"https:\/\/adsmovil.com\/en\/emarketer-mobile-to-account-for-more-than-half-of-latin-americas-digital-market\/","title":{"rendered":"eMarketer: Mobile to Account for More Than Half of Latin America&#8217;s Digital Market"},"content":{"rendered":"<p><strong>Source: <a href=\"https:\/\/www.emarketer.com\/content\/emarketer-mobile-to-capture-over-half-of-latin-america-s-digital-market?ecid=NL1009\">eMarketer.com<\/a><\/strong><\/p>\n<p class=\"cb-widget-title_subhead\"><strong>Mobile\u2019s share of total media ad outlays will reach 13.9% this year<\/strong><\/p>\n<p>As economies in the region begin to recover\u2014coupled with presidential elections and the World Cup\u2014total media ad spending will grow 8.7% this year to $38.04 billion.<\/p>\n<p>Similar to other emerging markets, continued investments in digital infrastructure, improved mobile internet access, less expensive data plans and rapid smartphone adoption are key drivers for continued mobile ad growth, said Matteo Ceurvels, author of eMarketer&#8217;s latest report, &#8220;<a href=\"https:\/\/www.emarketer.com\/content\/latin-america-ad-spending-summary-2018\" target=\"_blank\" rel=\"noopener\" data-analytics=\"Article-Link-Click-https:\/\/www.emarketer.com\/content\/latin-america-ad-spending-summary-2018\">Latin America Ad Spending Summary 2018: Mobile to Capture Over Half of the Digital Market<\/a>.&#8221;<\/p>\n<p>This year, for the first time, mobile will make up more than half (52.9%) of digital ad spending in the region, totaling $5.29 billion.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-28266 size-full\" src=\"http:\/\/adsmovil.com\/wp-content\/uploads\/captura-de-pantalla-2018-05-02-a-las-2.17.07-p.m..png\" alt=\"eMarketer: Mobile to Account for More Than Half of Latin America's Digital Market\" width=\"545\" height=\"522\" srcset=\"https:\/\/adsmovil.com\/wp-content\/uploads\/captura-de-pantalla-2018-05-02-a-las-2.17.07-p.m..png 545w, https:\/\/adsmovil.com\/wp-content\/uploads\/captura-de-pantalla-2018-05-02-a-las-2.17.07-p.m.-300x287.png 300w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/p>\n<p>Mobile\u2019s share of digital ad investment will surpass the 50% mark in every country in Latin America by 2020 (except in Mexico, where it reached 53.9% in 2016).<\/p>\n<p>Following this trajectory, advertisers will begin to adopt a more \u201cmobile-first\u201d mindset as mobile approaches\u2014and in some cases well surpasses\u2014the 75% mark in each country by 2022.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-28285 size-full\" src=\"http:\/\/adsmovil.com\/wp-content\/uploads\/publicidad-movil-en-america-latina-1.jpg\" alt=\"eMarketer: Mobile to Account for More Than Half of Latin America's Digital Market\" width=\"1322\" height=\"954\" srcset=\"https:\/\/adsmovil.com\/wp-content\/uploads\/publicidad-movil-en-america-latina-1.jpg 1322w, https:\/\/adsmovil.com\/wp-content\/uploads\/publicidad-movil-en-america-latina-1-300x216.jpg 300w, https:\/\/adsmovil.com\/wp-content\/uploads\/publicidad-movil-en-america-latina-1-768x554.jpg 768w, https:\/\/adsmovil.com\/wp-content\/uploads\/publicidad-movil-en-america-latina-1-1024x739.jpg 1024w\" sizes=\"auto, (max-width: 1322px) 100vw, 1322px\" \/><\/p>\n<p><strong>Source: <a href=\"https:\/\/www.emarketer.com\/content\/emarketer-mobile-to-capture-over-half-of-latin-america-s-digital-market?ecid=NL1009\">eMarketer.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source: eMarketer.com Mobile\u2019s share of total media ad outlays will reach 13.9% this year As economies in the region begin to recover\u2014coupled with presidential elections and the World Cup\u2014total media ad spending will grow 8.7% this year to $38.04 billion. Similar to other emerging markets, continued investments in digital infrastructure, improved mobile internet access, less [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":28270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-28271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/posts\/28271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/comments?post=28271"}],"version-history":[{"count":4,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/posts\/28271\/revisions"}],"predecessor-version":[{"id":28275,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/posts\/28271\/revisions\/28275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/media\/28270"}],"wp:attachment":[{"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/media?parent=28271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/categories?post=28271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/tags?post=28271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}