Adsmovil announced a partnership with the video ad company AdColony which will bring its Instant-Play solution, focused on high-definition programmatic video campaigns, to Latin America.<\/p>\n
Adsmovil partners with AdColony targeting Latin American markets
\nThe mobile company Adsmovil announced a partnership with the video ad company AdColony which will bring its Instant-Play solution, focused on high-definition programmatic video campaigns, to Latin American countries. In an interview with Karen Ferraz, ExchangeWire Brazil, Adsmovil\u2019s CEO, Alberto Pardo\u00a0 emphasised that video is the format which has benefited the most from the growth of broadband penetration and internet access in the region.<\/p>\n
\u201cOpportunities are many. One of them, which I consider the most important one, is on mobile. It\u2019s where technology in general is different from the web, representing a challenge to publishers. On the other hand, there are shared challenges such as brand safety and viewability\u201d, said Pardo.<\/p>\n
According to him, Instant-Play conclusion rates in Latin America are above 75%, with an approximate 10% of engagement rate. The partnership between the two companies is not new \u2013 AdColony was the first company to use Adsmovil\u2019s MOAT solution and IAS for brand safety and viability, back in 2015.<\/p>\n
The expansion should contribute to this year\u2019s goals: Adsmovil is expecting to increase mobile sales by 40%, and to increase the video format share from the current 15% of their revenues to more than 20% in the next 12 months.<\/p>\n
\u201cWe are very satisfied with this partnership in Latin America. There is no doubt that this product will optimise Adsmovil\u2019s results in the region\u201d, commented Gaston Bercun, general Manager, AdColony Latin America. He argues that AdColony\u2019s formats are 100% native, non-intrusive, and created around the user experience.<\/p>\n
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