{"id":27003,"date":"2017-05-08T14:09:57","date_gmt":"2017-05-08T14:09:57","guid":{"rendered":"http:\/\/www.adsmovil.com\/?p=27003"},"modified":"2017-05-26T17:51:15","modified_gmt":"2017-05-26T17:51:15","slug":"adsmovil-nominated-2017-fab-awards-london","status":"publish","type":"post","link":"https:\/\/adsmovil.com\/en\/adsmovil-nominated-2017-fab-awards-london\/","title":{"rendered":"Adsmovil nominated for 2017 FAB Awards in London"},"content":{"rendered":"

Innovative Juan Valdez Coffee campaign has already won a \u00a0IABMIXX<\/a> Colombia and two Smarties<\/a> Awards in New York.<\/p>\n

Adsmovil recently was nominated for 2017 FAB Awards<\/a> with this campaign\u00a0and won a IABMIX \u00a0Award the last week. The rich-media \u201cAt Any Moment and Anywhere with Juan Valdez Coffee\u201d campaign inspired residents of Bogota, Colombia to stop into nearby Juan Valdez caf\u00e9s for a cup of coffee.<\/p>\n

By combining geolocation (finding people within a 500-meter radius of 25 Juan Valdez caf\u00e9s in Bogota City) with data on local weather (so ads could offer cold drinks in locations where the weather was warm, and hot drinks where it was cooler and\/or raining), and using Dynamic Creative Optimization to tailor each message to both weather and time of day, the campaign exceeded expectations. It raised engagement more than<\/p>\n

5%, and earned more than 6,000 clicks on the banner from consumers who interacted with it for more than five seconds each. Best of all, the campaign increased visits to Juan Valdez coffee shops.<\/p>\n

\"\"<\/p>\n

Juan Valdez is always looking to connect with its consumers in unique and relevant ways,\u201d said Juan Valdez Communications Manager Johanna Gonzalez Giraldo. \u201cThanks to Adsmovil\u2019s use of mobile technology, we were able to be very innovative, and the increase in store visits showed that our message was relevant, too. We were able to reach our customers at the right time, in the right place, with an effective message.\u201d<\/p>\n

The campaign\u2019s cross-category success inspired the Mobile Marketing Association to award it a silver medal in LATAM Location Based and a bronze in LATAM Brand Awareness.<\/p>\n

You can watch a brief video about the campaign here:<\/p>\n

\"Adsmovil\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Innovative Juan Valdez Coffee campaign has already won a \u00a0IABMIXX Colombia and two Smarties Awards in New York. Adsmovil recently was nominated for 2017 FAB Awards with this campaign\u00a0and won a IABMIX \u00a0Award the last week. The rich-media \u201cAt Any Moment and Anywhere with Juan Valdez Coffee\u201d campaign inspired residents of Bogota, Colombia to stop […]<\/p>\n","protected":false},"author":18,"featured_media":23694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-27003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/posts\/27003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/comments?post=27003"}],"version-history":[{"count":11,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/posts\/27003\/revisions"}],"predecessor-version":[{"id":27050,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/posts\/27003\/revisions\/27050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/media\/23694"}],"wp:attachment":[{"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/media?parent=27003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/categories?post=27003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/tags?post=27003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}