{"id":23091,"date":"2016-01-26T13:40:35","date_gmt":"2016-01-26T13:40:35","guid":{"rendered":"http:\/\/www.adsmovil.com\/?p=23091"},"modified":"2017-01-23T18:38:28","modified_gmt":"2017-01-23T18:38:28","slug":"adsmovil-nominated-for-2016-gsma-global-mobile-glomo-award","status":"publish","type":"post","link":"https:\/\/adsmovil.com\/en\/adsmovil-nominated-for-2016-gsma-global-mobile-glomo-award\/","title":{"rendered":"Adsmovil Nominated for 2016 GSMA Global Mobile “Glomo” Award"},"content":{"rendered":"

Innovative Unilever campaign has already won a Gold Smartie and a FOMLA award<\/em><\/p>\n

MIAMI \u2014 January 26, 2016 \u2014 \u00a0The GSMA<\/a> has nominated Adsmovil<\/a> for a Global Mobile, or Glomo, Award, the company announced today. The nomination recognizes an innovative rich-media campaign that drew young adults to Magnum<\/a> stores in Ecuador to buy ice-cream bars that they had customized on their smartphones.<\/p>\n

Adsmovil was nominated in the category \u201cBest Use of Mobile for Advertising or Marketing,\u201d and the nomination cites \u201cAdsmovil & Initiative for Magnum Unilever.\u201d<\/p>\n

\u201cIn Ecuador we position our brand as the chocolate expert, and our store as the site of a uniquely pleasurable experience,\u201d said Unilever<\/a> Brand Manager Monica Albarracin. \u201cWorking with Adsmovil and Initiative, we developed a banner that brought people to our store where they lived out the experience they had begun to create on their phones. We increased the sales volume by 14%, and doubled the worldwide record of ice-cream bars sold in a single day at a Magnum store. The campaign was a huge success.\u201d<\/p>\n

\"gsma_glomo_nominee_pos_cmyk\"<\/a><\/p>\n

\u00a0\u201cBy offering our target audience a unique experience, we achieved a high engagement rate and drove all kinds of store visits,\u201d said UL Middle Americas \u2013 Initiative<\/a> Agency Digital Director Elkin Rodriguez. \u201cThis was the first campaign of its kind that we had tried, and it proved to us that rich-media banner ads, done right, remove the need to spend unnecessary money on special sites or applications.\u201d<\/p>\n

“Congratulations to all of the nominees for the 2016 Glomo Awards,\u201d said GSMA Chief Marketing Officer Michael O\u2019Hara. \u201cWith more than 930 entries this year \u2013 a new record\u00a0\u2013\u00a0the competition is greater than ever,\u00a0reflecting the tremendous diversity and pace of innovation across the mobile world. We are particularly excited to be celebrating the 21st<\/sup>\u00a0year of the awards with a dynamic new format that will recognise and honour achievement throughout Mobile World Congress.\u201d<\/p>\n

\"Adsmovil<\/a><\/p>\n

\u201cWell-conceived, precisely targeted mobile campaigns can work wonders, as this campaign for Magnum demonstrates,\u201d said Adsmovil CEO Alberto Pardo. \u201cOur team worked hard to make this campaign stand out. We\u2019re so pleased to have exceeded our goals, and so honored to receive this nomination from GSMA.\u201d<\/p>\n

The same campaign earlier won a Gold Smartie from the Mobile Marketing Association and a FOMLA award from Festival of Media LATAM.<\/p>\n

Glomo winners will be announced at the Mobile World Congress in Barcelona on February 23rd<\/sup>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Innovative Unilever campaign has already won a Gold Smartie and a FOMLA award MIAMI \u2014 January 26, 2016 \u2014 \u00a0The GSMA has nominated Adsmovil for a Global Mobile, or Glomo, Award, the company announced today. The nomination recognizes an innovative rich-media campaign that drew young adults to Magnum stores in Ecuador to buy ice-cream bars […]<\/p>\n","protected":false},"author":18,"featured_media":25637,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[544],"class_list":["post-23091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-english"],"acf":[],"_links":{"self":[{"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/posts\/23091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/comments?post=23091"}],"version-history":[{"count":0,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/posts\/23091\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/media\/25637"}],"wp:attachment":[{"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/media?parent=23091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/categories?post=23091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/tags?post=23091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}