{"id":22766,"date":"2015-09-26T20:28:49","date_gmt":"2015-09-26T20:28:49","guid":{"rendered":"http:\/\/www.adsmovil.com\/?p=22766"},"modified":"2017-01-24T01:38:26","modified_gmt":"2017-01-24T01:38:26","slug":"adsmovil-festival-of-media-award-english","status":"publish","type":"post","link":"https:\/\/adsmovil.com\/en\/adsmovil-festival-of-media-award-english\/","title":{"rendered":"Adsmovil Wins Festival of Media LATAM (FOMLA) Award for \u2018Best Use of Mobile"},"content":{"rendered":"<p style=\"text-align: justify;\"><em>Innovative campaign for Magnum drew customers to stores for custom ice cream bars<\/em><\/p>\n<p style=\"text-align: justify;\">\u00a0The Festival of Media LATAM today awarded <a href=\"http:\/\/www.adsmovil.com\/\">Adsmovil<\/a> the prize for \u201cBest Use of Mobile\u201d for an innovative rich-media campaign that drew young adults to <a href=\"http:\/\/www.magnumicecream.com\/\">Magnum<\/a> stores in Ecuador to buy ice-cream bars that they had customized on their smartphones.<\/p>\n<p style=\"text-align: justify;\">The team decided to use a rich-media banner to reach its targets because in addition to costing less money than alternatives \u2014 thus freeing up money that was used to increase the ad\u2019s reach \u2014 such banners are friendlier and thus more attractive to users. And the strategy paid off.<\/p>\n<p style=\"text-align: justify;\">\u201cIn Ecuador we position our brand as the chocolate expert, and our store as the site of a uniquely pleasurable experience,\u201d said <a href=\"https:\/\/www.unilever.com\/\">Unilever<\/a> Brand Manager Monica Albarracin. \u201cWorking with Adsmovil and Initiative, we developed a banner that brought people to our store where they lived out the experience they had begun to create on their phones. We increased the sales volume by 14%, and doubled the worldwide record of ice-cream bars sold in a single day at a Magnum store. The campaign was a huge success.\u201d<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.adsmovil.com\/wp-content\/uploads\/2015\/09\/pantallas-magnum-72dpi-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22768\" src=\"http:\/\/www.adsmovil.com\/wp-content\/uploads\/2015\/09\/pantallas-magnum-72dpi-1-300x201.png\" alt=\"pantallas-magnum-72dpi (1)\" width=\"500\" height=\"335\" srcset=\"https:\/\/adsmovil.com\/wp-content\/uploads\/2015\/09\/pantallas-magnum-72dpi-1-300x201.png 300w, https:\/\/adsmovil.com\/wp-content\/uploads\/2015\/09\/pantallas-magnum-72dpi-1.png 883w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">\u201cBy offering our target audience a unique experience, we achieved a high engagement rate and drove all kinds of store visits,\u201d said UL Middle Americas \u2013 <a href=\"http:\/\/initiative.com\/\">Initiative<\/a> Agency Digital Director Elkin Rodriguez. \u201cThis was the first campaign of its kind that we had tried, and it proved to us that rich-media banner ads, done right, remove the need to spend unnecessary money on special sites or applications.\u201d<\/p>\n<p style=\"text-align: justify;\">\u201cWell-conceived, precisely targeted mobile campaigns can work wonders, as this campaign for Magnum demonstrates,\u201d said Adsmovil CEO Alberto Pardo. \u201cOur team worked hard to make this campaign stand out. We\u2019re so pleased to have exceeded our goals, and so honored to receive this recognition from Festival of Media LATAM.\u201d<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.adsmovil.com\/wp-content\/uploads\/2015\/09\/IMG_3156.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22767\" src=\"http:\/\/www.adsmovil.com\/wp-content\/uploads\/2015\/09\/IMG_3156-300x225.jpg\" alt=\"IMG_3156\" width=\"503\" height=\"377\" srcset=\"https:\/\/adsmovil.com\/wp-content\/uploads\/2015\/09\/IMG_3156-300x225.jpg 300w, https:\/\/adsmovil.com\/wp-content\/uploads\/2015\/09\/IMG_3156-1024x768.jpg 1024w, https:\/\/adsmovil.com\/wp-content\/uploads\/2015\/09\/IMG_3156.jpg 1280w\" sizes=\"auto, (max-width: 503px) 100vw, 503px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovative campaign for Magnum drew customers to stores for custom ice cream bars \u00a0The Festival of Media LATAM today awarded Adsmovil the prize for \u201cBest Use of Mobile\u201d for an innovative rich-media campaign that drew young adults to Magnum stores in Ecuador to buy ice-cream bars that they had customized on their smartphones. The team [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":25567,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[544],"class_list":["post-22766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-english"],"acf":[],"_links":{"self":[{"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/posts\/22766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/comments?post=22766"}],"version-history":[{"count":0,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/posts\/22766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/media\/25567"}],"wp:attachment":[{"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/media?parent=22766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/categories?post=22766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsmovil.com\/en\/wp-json\/wp\/v2\/tags?post=22766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}